The preselection fashion show for Kaftan 2010 took place at the Villa des Arts in Casablanca.
Two young designers, Samira El Mhaidi Knouzi and Abdelhanine Raouh, were selected to participate in the Kaftan 2010 fashion show.
Last Thursday, the garden of the Villa des Arts in Casablanca hosted the pre-selection fashion show for Kaftan 2010.
True to its habit, the magazine «Femmes du Maroc» gives young talents the opportunity to express themselves. Creators who have never walked a runway and wish to participate as young talents in the annual event «Kaftan» must first pass a test.
This is the very purpose of the pre-selections taking place a month before this fashion event. Kaftan 2010 is therefore no exception to the rule.
After being shortlisted on the basis of a dossier, eight young designers presented their collections on Thursday April 5 to a jury comprising Aicha Sakhri, publication director, Dominique Sirop, French designer, Moula Ratib, textile industrialist, Kenza Daoudi, General Manager of Cartier Maroc and Amina Agueznay, jewelry designer.
Among the many collections on display were those by Meriem Belkhayate, daughter of singer Abdelhadi Belkhayate, Ghizlaine Sahli, Ismaël Oulakdim and Fedoua Mellouk.
Each designer unveiled his or her creations under a predefined theme.
Corrida, Andalusia, under Cleopatra's lights, crystals - these are just some of the subjects that have inspired young fashion designers.
Crystal was exploited by at least three designers. It was the favorite and adored theme of the designers, but not of the jury.
The members of the jury, for their part, were captivated by the caftans creations of two young designers.
Andalusia by Samira El Mhaidi Knouzi and ancient Greece by Abdelhanine Raouh: these two worlds charmed the members of the Jury. "The collections of these two designers won over the jury thanks to the quality of their creations, with their seductive and original lines", they told the press.
Samira El Mhaidi Knouzi's "Hymn to Andalusia" collection pays tribute to colors: green and pink. Jackets, frock coats and skirts punctuate the superimpositions of materials. Laces, brocades and satins seem to conjugate with all tenses in the spirit of the theme.
Another equally magical world inspired the other big winner of the preselections. Abdelhanine Raouh loves ancient Greece, and he's not shy about letting it be known.
The caftans of his collection are inspired by the costumes of that era.
Empire waistlines, pleats, a play of cut-outs and mastery of volume, inlaid coins or aged jewels on corseted belts create an airy, streamlined look.
With their choice of clean, colorless lines and kitschy cut-outs, the two designers were the odds-on favorite.
They have been selected and must now prepare for D-Day.
This event usually takes place at the Palais des Congrès in Marrakech.
But for practical reasons and due to overbooking in this city, the organizers decided to change course.
This year the Kaftan parade will take place in the capital of Souss: Agadir. «It is becoming increasingly difficult to find accommodation in Marrakech and for this reason, we were forced to change location,» Aicha Sakhri, the publishing director of Femmes du Maroc and initiator of the event, told the press.
Another new feature, Kaftan will be broadcast live on 2M.
This channel was the first to broadcast the event live, it was replaced by TVM and now it's back.