Sophisticated outfits (Kaftan Femme, Men's Djellaba, Moroccan Takchita...).
Such was the spirit of the Mode made in Morocco fashion show held last Saturday at the old Casablanca karting track.
« Nous avons souhaité que tout soit en phase avec les tendances internationales actuelles » explique Michèle Desmottes, directrice de développement à Maroc Premium, organisateur de l’évènement.
A long 100-meter podium, divided into 2 aisles, was laid out on the ground for the occasion.
A maximum of two to three rows of seats have been set up to ensure perfect visibility of the outfits.
This collection reflects the designers' desire to break away from the past, without falling into vulgarity.
Let's not forget that the "Mode made in Morocco" show aims to make Casablanca a young fashion capital, following in the footsteps of Istanbul and Barcelona.
Les collections de mode et caftan tendent aussi à répondre au souci des femmes de tous horizons, de s’approprier et être en harmonie avec ces tenues.
Saturday was the crowning moment for the 10 designers who had already made their mark at the previous edition of "Mode made in Morocco" last November.
In front of a packed house, each of them, in their own way, showed great audacity in their choice of cuts.
The starting point remains the kaftan, but with sexy cuts, plunging necklines, and details that reveal femininity.
Fadilah Berrada opened the ball with an extremely fresh collection of green, violet and pink satin and chiffon.
It is distinguished by ribbons tied at the waist, acting as a belt.
Amine Mrani centered his collection around the wedding dress, with a stunning mix of colors, gold and silver, punctuated by fuchsia pink and emerald green.
Zahra Yaagoubi has entitled her collection "Au bonheur des dames". The program features bright hues, flowing fabrics and off-the-shoulder styles with faux geometric prints.
As for Hassan Tamer, his "Emotions dévoilées" collection transcribes all women's personalities: cheeky, romantic, sexy or pure.
Salwa Ayad's collection stands out for its short cardigan over a long chiffon dress.
As for Zineb Souissi, she opted for a mix of balloon sleeves and swan collars inspired by medieval times, inlaid with lace and zouac.
Frédérique Birkemeyer offers long, slit dresses that reveal femininity.
For Jamel Daoudi, it's a balance between the softness of muslin and the metallic coolness of sewn-in inlays.
Salima abdel-Wahab, true to her original and surprising style, turns shapes on their head by reinterpreting them.
Finally, Najia Abadi closed the show with a very colorful collection, using a trompe l'oeil technique to free women from belts.
The November meeting has been eagerly awaited by the industry. Now it's up to designers to ensure that this change continues.
Source : L'Economiste – Jihane Kabbaj